Mars is proud of all the products we produce, from snacks and chewing gum to family meals and pet food. We strive to make products that not only taste great, but that people feel confident about eating and feeding to their families.
Mars has developed strategies to help us contribute to consumer wellness, and set global and local targets to help us achieve our goals:
Nutritional Labeling - Guideline Daily Amount (GDA)
We have implemented GDA nutritional labeling on more than 90 percent of our chocolate and confectionery globally and on 70 percent of our food portfolio**.
We will implement GDA labeling on 100% of our chocolate and confectionery* products globally by year-end 2012, and on 100 percent of our food portfolio** by 2013.
We will not ship any Mars Chocolate products that exceed 250 calories per portion by the end of 2013.
We will reduce sodium levels in Mars Food products globally by an average of 25 percent by 2015, from a 2007 baseline (excluding products that already meet regionally agreed sodium targets). We will achieve this through participation in government initiatives and agreeing to voluntary reduction commitments in different regions.
We have already reduced sodium levels across our entire portfolio. The greatest example of progress globally is the reduction of sodium levels by between 25 percent and 31 percent on the UNCLE BEN’S® flavored Ready to Heat products.
As a leading provider of food for people and pets, we want to make sure the products we offer, and the ingredients they contain, fit into a balanced diet. We are continuously investigating ways to improve the nutritional content of our products without compromising taste, convenience, quality or affordability.
Trans Fats - We reformulated all Mars Chocolate products globally, removing all trans fat apart from those that are naturally occurring or that are made during processing. Through this process we removed 97 percent of trans fats between 2002 and 2010.
Saturated Fats - Around the world we are finding ways to reduce saturated fats. In 2010 we removed at least 15 percent of saturated fats from MARS®, SNICKERS®, MILKY WAY® and TOPIC® bars in the U.K. and major European markets. These products now have 35 to 45 percent less saturated fat per 100 grams than the average of the top 25 chocolate brands in each market. In North America, we reduced saturated fat in TWIX® bars by 18 percent per serving in 2011. Saturated fats in MARS® bars in Australia have decreased by 22 percent, from 5.7g to 4.4g per 53g bar. We also lowered saturated fat in MILKY WAY® bars by 19 percent per 25g bar.
We continue to introduce more options so people can choose the right Mars products for their lifestyles.
We have replaced some single large chocolate bars with multiple smaller bars in one package to make it easier for consumers to share or enjoy on more than one occasion. Similarly, in the U.S. Mars Chocolate has introduced "2toGo" bars: two pieces of chocolate packaged in a special type of memory wrap that can be twisted closed, making it easier to save a portion for later.