Mars North America, as a responsible and family-friendly marketer, supports the Children's Food and Beverage Advertising Initiative (CFBAI).
Mars owns many of the top snackfood and food brands globally and has a long history of marketing its products responsibly. Over the years we have adopted guidelines and policies for our advertising and marketing activities, reviewing and updating them periodically to reflect consumer feedback, new technologies, and the latest thinking by advertising self-regulatory bodies.
The hallmark of our marketing commitments is our industry-leading policy to not advertise our snack and other food products to children under the age of 12. Mars will also promote the consumption of our products in the context of a healthy, active lifestyle and a balanced diet. Please see the attached PDF document for full details of the Mars Marketing Commitment.
In addition to our Global Marketing Commitment, Mars North America is pleased to work with the CFBAI in promoting responsible self-regulation of food advertising.
