Kudos for Mars Marketing Commitment
The Center for Science in the Public Interest (CSPI), a health and nutrition consumer advocacy group, issues a regular report card for companies’ policies on food marketing aimed at children. In 2012, Mars' score increased from a B+ to an A, making it the only company to ever receive a score that high on CSPI’s grading system. Mars is proud of both our marketing efforts and the recognition we have received from CSPI. We will continue to raise the bar and lead the industry that consists of more than 128 food, beverage and entertainment companies that are graded by CSPI.
- “The Center for Science in the Public Interest appreciates the open lines of communication with Mars and the opportunity to work cooperatively on issues of common interest. Mars has been a steadfast partner on improving school foods and a leader on food marketing to children. Given the improvements in Mars food marketing policy since we did our Food Marketing Policy Report Card, the company’s new grade is an A, up from a B+ in March 2010. Mars has the highest grade of all food and media companies.”
- Margo Wootan
Director of Nutrition Policy, CSPI