What's a GDA?

What's a GDA?

Guideline Daily Amounts (GDAs) aim to help you better understand what is in the foods you eat. GDAs provide information on the quantities of specific nutrients in a given product. In addition, GDAs tell you what percentage of the daily recommended intake of that ingredient is in the product. On many of our products, you can find calorie GDAs right on the front of the packaging and more extensive GDA info on other ingredients including total fat, saturated fat, sugars and sodium on the back of pack in large, legible font.

Front Back

GDA Calorie Label

MMs Package Front Loupe

Guideline Daily Amounts

Mars is putting calorie information on the front of packaging.

See the other side for more
Ingredients GDA Label Mms Package Gda Mms Package Ingredients

The ingredient list on a packaged product tells you what is in the food. Ingredients are listed in order of quantity by weight, so if the first ingredient listed is cocoa, that means cocoa makes up more of the product than any other ingredient.

GDA Cal GDA Total Fat GDA Sat Fat GDA Sugars GDA Sodium

Calories

Think of a calorie as a unit of food energy which you need for everything you do. The more active you are, the more calories you use. In order to live a healthy lifestyle and maintain a healthy weight, you need to have a good balance between the number of calories you consume and your activity level.

Total Fat

Fat provides energy and plays an important role in your body’s chemistry. Saturated fats come mainly from animal sources and unsaturated fats come mainly from fish or vegetable sources.

Saturated Fats

Did you know that a healthy diet must include a certain amount of fat? It’s true! Even saturated fats, which come mainly from animal sources, are important. Cocoa butter, the fat that occurs naturally in cocoa beans, gives chocolate its distinctive smoothness and “melt-in-the-mouth” texture. Although cocoa butter has a high saturated fat content, research has shown that it may not raise cholesterol as do other fats with a high saturated fat content.

Sugars

Sugars are a source of energy found naturally in foods such as fruit and milk. Since the FDA hasn’t established Daily Values for sugar consumption, a Daily Value is not a part of our GDA labels.

Sodium

Sodium, which is naturally present in most foods, plays an important role in the function of cells, nerves and muscles in the body.



At Mars we've provided nutritional information on our products for years, and want to do more to help you make good choices to support your healthy lifestyle. You deserve quick, easy and clear information to help you make informed decisions about the foods you eat. We believe that GDA labeling will serve as a useful nutrition guide to supplement all of the other nutritional information currently available.

Percentage Daily Values (DV)

This term refers to the percentage of your overall recommended daily intake of certain ingredients and calories (e.g., sugars, fats, sodium, etc.) in your food. That means that if you eat a food in the morning that contains 10 percent of the DV for calories, you are 10 percent of the way to the recommended amount of calories to maintain good health and a healthy weight.

Ingredient List

The ingredient list on a packaged product tells you what is in the food. Ingredients are listed in order of quantity by weight, so if the first ingredient listed is cocoa, that means cocoa makes up more of the product than any other ingredient.